Jeonbuk moved the entire front desk for fans who found "neutral, not Jeonju."
Jeonbuk moved the entire front desk for fans who found "neutral, not Jeonju."
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It was held at a neutral stadium, not at Jeonju World Cup Stadium, but was followed by support from Jeonbuk fans.
Jeonbuk Hyundai lost 0-2 to Sydney FC (Australia) in the first leg of the quarterfinals of the 2024-2025 Asian Football Confederation (AFC) Champions League at Mir Stadium in Yongin on the 6th.
Jeonbuk had a match in Yongin on the day, not in Jeonju World Cup Stadium. The team made AFC play in Yongin, a neutral stadium, due to grass conditions at the Jeonju World Cup Stadium. The team moved 180 kilometers away from Jeonju.
Notably, it was a big problem that the team failed to receive overwhelming support from more than 10,000 home fans. Due to the sudden change in the stadium, the entire front desk of the team was moved and the team played a neutral game.
Jeonbuk sent some of its staff to Yongin first to check the situation of the stadium. The stadium had to be renovated to conform to AFC regulations. On the eve of the game, most of the front desk players under general manager Lee Do-hyun moved to Yongin except for a few players.
In particular, the day before the game, Yongin Mir Stadium was snowing. It snowed in the chilly weather, so Jeonbuk fronts cleaned up the snow first. The situation room, media room, and personnel were also newly organized so that the audience could move comfortably.
What Jeonbuk Front paid attention to while preparing for the match was the visit of Jeonbuk fans to Yongin. First of all, due to the lack of parking space at Mir Stadium, we prepared "ACL Two cheering buses" that will shuttle from Jeonju, Iksan and Gunsan to Yongin. Six buses brought fans from North Jeolla Province to Yongin.
He also encouraged fans from around the Seoul metropolitan area to visit the stadium so that they could send cheers to players. Notably, he made full use of CRM marketing that he had prepared so far.
Jeonbuk built an integrated platform through the renewal of the club's website and app in 2022. After that, it was recommended to use tickets and MD purchases through the point system, and smart tickets, and collected as much fan data as possible along with the implementation of digitalization.
It identified the regional composition of reservationists through accumulated data and apps. Among online reservationists, the ratio of the Seoul metropolitan area exceeded 65 percent and actively appealed until the game day. Although overwhelming fans did not visit the stadium as usual, they actively tried CRM marketing.
Choi Yong-won, manager of Jeonbuk, said, "The sudden change in the stadium must have made the fans uncomfortable. However, thank you so much for coming to the stadium in the cold weather on weekdays," adding, "We will actively utilize CRM marketing to make it easier for fans to find the stadium." 바카라사이트